The market demand for pet summer products in Europe has grown by more than 200%
The overseas pet market is relatively mature, and overseas consumers treat pets without stinging their time, energy and money. The pet market is also gradually developing from the cat food and dog food market to more vertical services.
Hot weather brings a particularly strong sense of discomfort to pets. According to institutional statistics, the number of pet heat-relief products increases exponentially every summer. This year, due to the continued high temperature in the world, it is even more so.
In the European market, when people return home from their resorts in August, it will trigger a new round of consumption peaks for “renewed homes” and “pet equipment upgrades”.
Judging from Google Trends, after the epidemic, the search popularity of Gouchi has reached its peak every summer. Among them, the search volume for pet cooling pads has doubled compared to the past, and the market demand for pet cooling pads has grown by over 200%.
The total market value of pet smart products has increased by 8 times compared with the previous year. Smart feeders, smart cameras, and smart water dispensers have become the “three major items” of pet smart products, and the penetration rate has exceeded 50%. make progress.
Post time: Aug-28-2022